Omni Channel Campaigns
Kathy is a multi-award winning artist, illustrator and consultant. She has 23 years working with global brands and governments across multiple sectors moving audiences to act. She builds community engagement through creative brand ambassador campaigns. Kathy infuses ad, marketing, advocacy, public health, and comms campaigns with art, messaging and creative flair.
Learn more about each project below.
Art, Events, Socials, Film,
Tech for Good, PR and more
Royal Borough of Windsor & Maidenhead
Project Overview
Kathy developed a comprehensive digital campaign, professional videos, placemaking, business mentoring and support, training, supported a grant programme, and created a business hub and multiple collaboration platforms (to include the My Royal Borough website, a business hub on RBWM Together, and a bespoke online business directory). Kathy brought on board a larger team to support the growing effort to create a unique and comprehensive word of mouth economy for the community.
Deliverables:
Advertising assets, maps and posters
Instruction manuals, leaflets and brochures (digital and print)
Educational, training, and reference materials
Film and video
Reports and book covers
Websites, directories, branded business and consultation hub, and social media assets
Impact:
Results from the delivery of the campaign included:
Over 5,000 UGC posts on Twitter and Instagram, over 10,000 engagements using AI Tech for Good
We connected with businesses, their customers, non-profits, leaders in the community, the media…and brought them together around one cause: to champion their high street
We achieved national and international recognition from the media, to include Sky news, BBC, the Guardian, the Times and the New Scientist.
Footfall increased by 315% in Windsor over a year (2020-21 - post pandemic recovery) * Currently at 16% increase monthly.
During this time, 30 new shops opened in Windsor and five in Maidenhead
Campaign email open rate of 55% – far exceeding the industry average
91-95% positive sentiment score on our branded hashtag #MyRoyalBorough
Our organic engagement and impressions rose steadily month on month by 10%
We delivered training to 150 businesses over a four month period
We enabled over 50 business to access £800,000 in grant funding
Shop Indie Campaign (4,000 engagements in first few days of launch)
* according to Footfall report (May 2021)
Shortlisted for a 2021 Drum Award for PR
Generated national coverage with our “Don’t Let Your Guard Down” campaign
Stephanie James
Service Lead for Economic Growth Place Directorate
Royal Borough of Windsor & Maidenhead
“My Royal Borough helped businesses and locals to support their local and build a strong, sustainable community. We are seeing traders investing in the Borough and setting up businesses even in a pandemic, going digital and embracing new technologies to reach and serve their customers. And the local community was responding positively by sharing beautiful images of their favourite places to shop, eat and be around the Borough.
We feel we’ve really created an online and offline community that supports local. We have also empowered our business community with networking, training, grant support and one to one business advisory services – it has been a concerted effort to build resilience in our entire community.”
Film
We created a “We Are Always Open” video for our client at My Royal Borough to encourage local residents, businesses and our community at large to Shop and Support Local.
The Creative Campaign
The creative campaign was initially developed to help build confidence about safe shopping, and carried a strong public health message. Research showed that big corporate messages wouldn’t engage the public or build trust, so instead Kathy created an accessible brand persona which the community connected with, opting for my hand-drawn illustrated communications with a friendly tone of voice. The campaign was so successful that Kathy was asked to extend this into linked campaigns as the pandemic progressed: ‘support local, shop online’ (during lockdown) and then ‘following government guidance.’ The friendly and less corporate imagery was well received by the local community and was shared widely online by brand ambassadors.
Based on the project’s success, the client asked Kathy to extend the activity in March 2021 and she grew the team to support her efforts. She used the same recognisable image style to create the ‘Don’t Let Your Guard Down’ campaign with on-street artwork. This highly recognisable campaign was picked up by national and international media.
“The project Kathy has produced creating ‘My Royal Borough’ is outstanding and has brought the borough together. With sharing photos, promoting local business and supporting individuals it has a real community spirit. This is spread across social media networks and it’s great to feel the love that Kathy has created through ‘My Royal Borough’.
I personally appreciate the support she has shown me by sharing some of my photography with you all. It’s put me back in touch with the town where my family and I grew up and I can now follow local businesses and retailers all from this great social platform.”
Karen Bagnell, @KazzPix Photographer and local resident
"Your campaign is brilliant. I love the soldiers. They’ve brought colour, vibrance and hope to the Royal Borough of Windsor and Maidenhead during the dark days of the Pandemic. Very well done."
Maureen McLean, Professional Photographer/Photo Journalist
Creative Omni-channel Campaign
Dorking Business Improvement District (Hello Dorking)
“Kathy Kyle worked as the Dorking Town Partnership BID (Business Improvement District) Manager for an 18-month term, under a subcontracted agreement, during 2023 & 2024. Throughout this time, she was courteous, conscientious, enthusiastic, approachable, and exceptionally professional in every aspect of the varied job role. Kathy’s management skills and creativity were exemplary, and her dynamic approach meant that all events and undertakings were run to an exceptional standard.
Although her job role focus was to provide prosperity and promotion to the 320 plus DTP BID levy members, by also encouraging and involving volunteer organisations and collaborative partners she most certainly put Dorking on the map making the town a desirable destination for both visitors and business alike. We cannot speak highly enough of her work ethic and ability to achieve and know that she can fully accomplish anything she undertakes in the future.”
Andrew Fuller
Partner S C Fuller
DTP BID Chairman
Liz Fuller
Partner S C Fuller
DTP Christmas Committee Member
Friends of Dorking Member
Project Overview
Created materials to engage, inspire and inform audiences (residents, visitors, and businesses) about events and initiatives in a small market town. Led brand brand and website redesign at Hello Dorking: https://www.hellodorking.com/
Deliverables & Impact:
Results from the delivery of various campaigns included:
Social media management – outstanding results for the year (increase in share of voice, increase in followers, reach, impressions and brand awareness).
Developed digital and print materials with high engagement: gift guides, and press kits (9,000 impressions and 127,000 downloads after the Coronation)
Increased website reach from 1,400 visits to a high of 30-44,000 (November and December).
PR/media: over 30 pieces of earned media across tier one and targeted outlets (The Times, BBC Coverage, Small Biz Britain and more). Specifically, over the past 11 months, we have generated 17 press releases, 19 radio interviews, and 7 pieces of print media for the BID. Published 83 newsletters in 2023 with a 43% open and 3.4% click rate.
Increased awareness of the Dorking BID efforts across the UK: Best Comms Team, ATCM, Small Biz Britain – 100K reach on Small Business Saturday alone and industry awareness.
Hosted two highly attended, highly publicised, and positively received events - developed all artworks and materials (DorKing Coronation and A Very Dorkensian Christmas Festival.)
Volunteerism: Built robust cadre of volunteers to support BID efforts.
Hosted two highly promoted and attended ‘street clean ups’, which received earned media press coverage.
Recruited three new Board members.
Recruited eight new voluntary levy payers (increasing revenue for the organisation).
Built a website for the client in 2018; redesigned and launched their new website in 2024. Kathy’s subcontractor, Averma, developed the site.
Kathy and the team has been recognised as BizBubble Community Business of the Year 2024, FSB Community Business of the Year 2023, and Kathy has been identified as Entrepreneur to Watch in the Southeast two years in a row.
Measuring Impact
Hear from the Royal Household, businesses,
to local residents about the positive impact of Kathy's work.
“You did a brilliant job leading a fantastic team. You nurtured an open and relaxed atmosphere where people could talk freely and feel confident to make suggestions/try things.”
-Church Elder
“Dorking is full of caring small businesses and so many community minded people. With the revival of the BID and the immense hard work that is going into that it deserves to grow and flourish. And as someone who cares about Mole Valley as a whole, it would be wonderful if this could be extended to Leatherhead.”
Advocacy Campaign
Dorking Safe Streets
Project Overview
Advocacy project requiring illustration for digital and print media to raise awareness around a road safety programme.
Deliverables & Impact:
Results from the delivery of various campaigns included:
Developed brand identity, website, video, print materials, social media accounts, grassroots and grasstops strategy, and petition to support Dorking Safe Streets, a coalition of local parents, educators, businesses and community members, who campaigned for a safe, pedestrian controlled crossing.
Secured nearly 1,000 signatures on the petition and submitted to the Council; securing funding for the campaign
Surrey County Council has launched a consultation for a zebra crossing and traffic calming measures as of December 2024, four years after the initial campaign.
Update: As of January 2025, Surrey County Council has approved the zebra crossing and will start work in Summer 2025.
Originally this campaign started many years ago! Parents at St Martin’s and The Ashcombe have been calling for a safe crossing at this spot for a long time. A different group of amazing people created a petition back in 2015. This was submitted to Mole Valley District Council and Surrey County Council in 2016, and as a result the crossing was put on the council’s infrastructure plan but nothing has yet been built as they haven’t found the money for it.
We came together in September 2020 to try and make this a reality for our community. We have been overwhelmed by the support from residents, parents, business leaders, and community partners. This is more than a “neighbourhood issue” - it is an issue of strategic importance to the town of Dorking.